So you've been putting off starting a Facebook Page for your brand - but why? How many users does Facebook even have? Well, you might be surprised. Facebook has over 2.45 billion users, accounting for over 60% of the internet's total population. Chances are, your customers are scrolling through their timelines right now. But you have no idea how to get started. There are so many settings, so many menus, so many options! Not to mention, the mobile menus are different than the desktop menus (thanks, Facebook!).
Fear not. We've started this handy-dandy checklist for setting up a Facebook page, so you can spend time growing your follower base, not setting up your page.
Checklist for Setting Up a Facebook Page:
Step 1 - Have an eye-catching 'Cover Image'
Your cover image is the first impression a user gets of your page - so you want it to put your best foot forward. Here are a few tips that can help you make a bold impact with new followers:
You can change your cover photo every month or so to keep it fresh. Followers will also see when you update this - which is a great opportunity to re-engage them.
Step 2 - Invite your friends
Don't be shy about inviting your friend-base to like your brand's page. Eventually, they'll probably invite you to theirs - that's what Facebook is for. Share your page to your Facebook timeline and include a message about how excited you are about the new page. Including phrasing like "I'm excited to announce..." will improve your chances of being shown by Facebook's algorithms. Also, make sure you put social icons on your website or email signature. You'd be surprised at how much traffic those links can get when put in front of the right audience.
Step 3 - Post valuable content It's not enough to simply have a Facebook page. If you want your followers to engage with you and take interest in your products / services, you have to post content that your followers find to be of value. If you don't, what reason do they have to stick around? Create some blog posts on your website and share those to your Facebook page. This will establish some brand authority for you, as well as giving your audience a reason to interact with your page / go to your website. Make sure you include an image, because Facebook will pull this in (posts with images get 2.3x more interaction than posts without).
Step 4 - Be prepared to answer messages
Maybe your business is the type that gets a lot of messages to your inboxes. Maybe it's not. Either way, be prepared for an increase in messages. And be prepared for new questions you may not have received before. If you're not one to sit on your Facebook all day to answer messages, you can set up automated responses. These can even include phrasing like "please email us at ____". Be careful, though. If you don't answer your messages quickly enough, then Facebook will be less likely to show you as a suggestion to new users. Step 5 - Interact with other pages and groups
Did you know you can follow other pages as your page? Or that you can join groups as your page? It's true - and doing both means a couple of things that will benefit your brand:
1. It shows that brand that your business is interested in working with them. This doesn't get noticed by just anybody, but likely the brand's marketing / media team (who, of course, works with sales).
2. It allows you to interact with that page or group in the comments section as your brand. Don't take this privilege lightly! If you try to solicit business in the comments, you're likely to be banned from that page or group. Try to contribute something constructive to the conversation - you'll see a big increase in followers if you do.
Now that you know the basics, the rest will fall into place. Setting up a Facebook page is one of the most important things you can do for your business today. Need help getting set up? No problem - we can help get your Facebook page up and running in no-time. Just shoot us a line at firstname.lastname@example.org