These days, business owners are inundated with options for maintaining their online presence. There are countless platforms that profess to drive sales, but many will only provide education and support for brands who spend hundreds of thousands of dollars.
With so many options, how can independent brands take control of their digital footprint - while maximizing sales at the same time?
An average of 97% of site visitors do not return to websites or make a purchase. So what happens after a user leaves your website? And how can your business bring them back?
Staying top-of-mind is key to closing sales, but many brands don’t have a strategy for re-engaging website visitors. Retargeting is the best tool to remind your past site visitors that your brand is the right choice to suit their needs. It all starts with tagging the site with a snippet of code to build a pool of users who have visited key pages, while continuing to serve them tailored messaging designed to bring them back for consideration. Think about your current site traffic, page flow, etc., as this will guide your messaging strategy.
2. Google Search Ads
When users take the time to search online for a product or service, they’re most-likely already in the market to make a buying decision. That is to say, showing up in Google Search results is an important strategy for meeting new customers with purchase intent. Text Ads on Googles account for nearly 65% of clicks in the search results, where organic results account for only 35%. If your competition is already buying Google Ads, you’re already losing business to them.
3. Email Sign-Ups
Email newsletters are one of the most easily accessible tools for businesses to stay top-of-mind. Some users require a longer research funnel before they can make a decision. Allowing your site visitors to raise their hand to stay engaged is an important way to continue the conversation and provide value to those users. Establishing your position as a thought-leader in your industry requires continued engagement - and provides an opportunity to extend the impact of your existing site content.
4. Google Business Profile
Google takes the cake in terms of search engines - both on number of users, and indexed results. Over the past several decades, it’s become the primary tool that users use to search for relevant products or services. To make the results of those queries more relevant, Google frequently highlights local search results in the form of Google Business profiles. Take the first step by gaining control of your Google Business profile, so you can assure that only the most relevant information is portrayed (such as hours, website, locations, or services/products offered). This also allows you to respond to any reviews left on Google, showing that you’re service-oriented brand.
5. Yelp Reviews
Your business may be listed on Yelp already without your knowledge - so taking control of your business profile on Yelp is an important step in putting your best customer service face on. You may even have a number of reviews on your yelp profile - either positive or negative. Negative reviews require timely attention if there’s any hope of having the review altered by the poster. Yelp reviews are already integrated into Apple Maps, meaning local search results will include your business listing. Make sure to keep it up-to-date to stay ahead of the competition.
Suffice to say, countless tools and services exist for brands to invest energy and resources into - but not all of them are the right choice if you're looking at your bottom-line. If resources are limited, it's essential to research each of these options in-depth before investing time, energy, and budget. Have any questions? We're here to help! Just shoot us an email: info@FreshSqueezeDigital.com