
Social Advertising Specs for 2022
Jump to:

2022 Facebook Ad Specs
Image Ads
Image assets: [1.91:1] or [1:1] aspect ratio
JPG or PNG
Title copy: 40 characters
Description: 30 characters
Primary copy: 125 characters
Video Ads
Video assets: [1:1] or [4:5] aspect ratio
mp4, mov, gif
File size: max 4GB
Title copy: 40 characters
Description: 30 characters
Primary copy: 125 characters

2022 Twitter Ad Specs
Image Ads
Image assets: JPG or PNG
File size: Max 5MB
Ad copy: 240 characters
(Links reduce character count by 23)
Video Ads
Video Assets: [1:1] aspect ratio, mp4 or mov
2:20 max length (15s or less recommended)
File size: max 1GB
Ad copy: 240 characters(Links reduce character count by 23)

2022 LinkedIn Ad Specs
Image Ads
Image assets: [1.91:1] or [1:1] aspect ratio
JPG or PNG
File size: Max 5MB
Headline copy: 70 characters
Ad copy: 150 characters
Video Ads
Video assets: [9:16], [1:1] or [16:19] aspect ratio
MP4
File size: Max 200MB
Max length: :30s
Headline copy: 70 characters
Ad copy: 150 characters

2022 Snapchat Ad Specs
Image Ads
Image assets: [9:16] aspect ratio
JPG or PNG
Brand copy: 25 characters
Headline copy: 34 characters
Video Ads
Video assets: [9:16] aspect ratio
MP4 or MOV
3 - 180 seconds max length
Brand copy: 25 characters
Headline copy: 34 characters

2022 TikTok Ad Specs
Image Ads
Image assets: no restrictions
JPG or PNG
Brand name: 25 characters
Ad copy: 100 characters
Video Ads
Video assets: [9:16], [1:1] or [16:19] aspect ratio
MOV, MP4, MPEG, AVI
60s Max length (15s or less recommended)
File size: max 500 MB
Brand name: 25 characters
Ad copy: 100 characters

2022 Reddit Ad Specs
Image Ads
Image assets: 1200x628px
JPG or PNG
File size: Max 3MB
Logo thumbnail: 400x300
Ad copy: 300 characters
Video Ads
Video assets: [1:1], [4:5], [4:3] or [16:9] aspect ratio
MP4 or MOV
:30s max length
File size: max 1GB
Logo thumbnail: 400x300
Ad copy: 300 characters

2022 Quora Ad Specs
Image Ads
Image assets: [16:9] aspect ratio
JPG or PNG
Logo thumbnail: 500x500
Headline copy: 65 characters
Ad copy: 105 characters