Social Advertising Specs for 2022

Image assets: [1.91:1] or [1:1] aspect ratio
JPG or PNG

Title copy: 40 characters
Description: 30 characters

Primary copy: 125 characters 

Video assets: [1:1] or [4:5] aspect ratio
mp4, mov, gif

File size: max 4GB

Title copy: 40 characters
Description: 30 characters

Primary copy: 125 characters 

Image assets: JPG or PNG

File size: Max 5MB

Ad copy: 240 characters
(Links reduce character count by 23)

Video Assets: [1:1] aspect ratio, mp4 or mov
2:20 max length (15s or less recommended)

File size: max 1GB

Ad copy: 240 characters(Links reduce character count by 23)

Image assets: [1.91:1] or [1:1] aspect ratio
JPG or PNG

File size: Max 5MB

Headline copy: 70 characters

Ad copy: 150 characters

Video assets: [9:16], [1:1] or [16:19] aspect ratio
MP4

File size: Max 200MB
Max length: :30s

Headline copy: 70 characters

Ad copy: 150 characters

Image assets: [9:16] aspect ratio
JPG or PNG

Brand copy: 25 characters

Headline copy: 34 characters

Video assets: [9:16] aspect ratio
MP4 or MOV
3 - 180 seconds max length

Brand copy: 25 characters

Headline copy: 34 characters

Image assets: no restrictions
JPG or PNG
Brand name: 25 characters

Ad copy: 100 characters

Video assets: [9:16], [1:1] or [16:19] aspect ratio
MOV, MP4, MPEG, AVI
60s Max length (15s or less recommended)

File size: max 500 MB

Brand name: 25 characters

Ad copy: 100 characters

Image assets: 1200x628px
JPG or PNG

File size: Max 3MB

Logo thumbnail: 400x300

Ad copy: 300 characters

Video assets: [1:1], [4:5], [4:3] or [16:9] aspect ratio
MP4 or MOV
:30s max length

File size: max 1GB

Logo thumbnail: 400x300

Ad copy: 300 characters

Image assets: [16:9] aspect ratio
JPG or PNG

Logo thumbnail: 500x500
Headline copy: 65 characters

Ad copy: 105 characters