Social Media Marketing
Build trust, credibility, and engagement across today's most popular social media applications
Is Social Media Really Worth It?
Small businesses typically have limited resources - so social media can seem like a daunting, thankless task.
However, not every website visitor is ready to become a paying customer - so it's important for brands to have a place to engage its current and future customers.
Quick Facts:
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Nearly 80% of US adults have at least one social media profile - placing social among the most expansive ways for brands to engage with their audience
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In 2020, 1.3 million new users joined social media daily
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The average person bounces between 7 different social media networks per month
% US adults who say they use at least 1 social media site
Engage Across Every App & Device
Social media provides brands with unparalleled consumer reach - but going in without a meaningful strategy isn't sustainable.
We start by identifying which devices & platforms your ideal audience is on. This guides our audience-building strategy, which in-turn guides your messaging strategy.
Audience Data Drives Results
Behavioral Data
Geographic Data
Demographic Data
Device Targeting
Social Retargeting
Social media provides brands with unparalleled consumer reach - but going in without a meaningful strategy isn't sustainable.
We start by identifying which devices & platforms your ideal audience is on. This guides our audience-building strategy, which in-turn guides your messaging strategy.
Video Increases Engagement
Since the early days of television, video has captivated the imagination - inspiring incredible, innovative ways to consume video content. Social video is growing especially rapidly, presenting an opportunity for online advertisers.
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The amount of video content consumed online has almost doubled since 2018*
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92% Of marketers say that it's an important tactic in their digital marketing strategy.*
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94% Of marketers say video helps build understanding of their product or service.*
Messaging Strategies Built for Engagement
Each social network offers its own variety of audience profiling.
Our strategists look at more than the demographic data - they take into account the psychographics and connotative reasonings of your customers. This builds a more comprehensive audience profile for expanding your social reach.
The complexities of audience data are never-ending, but having a solidified strategy in place for each social media platform creates a clear roadmap for quality engagement.
Retarget Website Visitors on Social
With new, qualified traffic flowing to your site, your brand has an opportunity to re-engage those visitors on social media apps. Our tools allow brands to retarget those high-value site visitors with tailored, page-level messaging that encourages sales and builds lifelong customer relationships.
How it Works:
User's device is pixeled and remembered when visiting your site pages
User receives tailored ads on social apps based on pages & products visited
Get in touch today for a free consultation on your brand's social media strategy.